Veritas Research is a company dedicated to creating in depth research reports on small-cap stocks.
My participation in this project was creating the branding guidelines for this company.
- As exposed on the next pages, Veritas logo was created using a “Golden Ratio” technic, making all its elements proportionally related.
- The logo consists of the initial letter of the company, V, it also comprises a clip (element to put documents together) and a maze that displays the search for truth, a search that is not direct, but that requires exploration.
- The colors and fonts that I selected display not only energy and enthusiasm, but harmony and cohesion.
Please check further for more detailed descriptions.