Design Style:
We incorporated an elegant, luxurious, and modern style, reflecting High Circle's commitment to a sophisticated and exclusive banking experience.
Concept 1
Icon Concept:
The boldness of the two Cs reflects the brand's dedication to protecting their clients' assets (Focus Point: Security, Reliability). As they merge into a circle, it represents High Circle's ability to solve the specific needs of their clients' needs and foster growth (Focus Point: Personalisation, Growth).
Metaphorical Significance:
The merging Cs forming a circle symbolize the bank's power to create powerful and solid solutions, representing an exclusive community of high-net-worth individuals.
Color Palette and Font:
The blue hue represents trust, stability, and professionalism, while the black adds an element of sophistication and strength. These colors resonate with High Circle's desired positioning as a reputable and exclusive financial institution, avoiding bright and startup-like colors.
Concept 2
Icon Concept:
Our logo features a collection of dots forming a circle. Each dot represents an individual, but the orange dots in the center come together to create the letter "H," symbolizing High Circle's select group of clients. This visual metaphor signifies the exclusive access these clients enjoy, thanks to the bank's services.
Metaphorical Significance:
The "H" can be interpreted as an heliport, a symbol of luxury and privilege often associated with the affluent. This reinforces the idea that High Circle provides exclusive access to a more elevated lifestyle. Furthermore, the digital dots or pixels utilized in the design symbolize the bank's digital nature and the seamless user experience it offers.
Color Palette and Font:
We chose an orange and dark blue palette for High Circle's logo concept. Orange represents exclusivity, while dark blue symbolizes trust and professionalism. The font we are using adds modernity and elegance.
Concept 3
Icon Concept:
Drawing inspiration from lion pride, we sought to convey strength, leadership, and regality. The lion, as the king of the jungle, symbolizes power, confidence, and authority—qualities that align with High Circle's brand values.Our execution of this concept incorporates the leo constellation, representing the guiding light and direction that High Circle provides to its clients (who are part of this lion pride) in their financial journey.
Metaphorical Significance:
By incorporating the face of a lion in the logo design, we emphasize the brand's association with power, protection, and a strong presence. The lion's gaze signifies vigilance and security, aligning with High Circle's commitment to safeguarding its clients' assets. Additionally, the lion's characteristics of pride and nobility evoke a sense of exclusivity and elitism, appealing to the target audience's aspirations for a more luxurious lifestyle.
Color Palette and Font:
We chose a color palette consisting of hot pink/red and beige/gold. The hot pink/red represents boldness, power, and ambition, reflecting High Circle's target audience of high-achieving professionals and individuals seeking to enhance their financial success. The beige/gold adds a touch of opulence and elegance, further reinforcing the brand's luxurious image. It also adds balance to the design, making vibrancy still elegant and avoiding a start-up-like look.
The font aligns with the concept of modernity and power.
Concept 4
Icon concept:
Drawing inspiration from the work of designer Ji Lee, we incorporated a symbolic element into the logo design. We modified the "i" in the word "Circle" by raising the dot above the rest of the word. This visual representation of "higher" serves as a metaphor for the elevated experience that High Circle provides to its clients—an experience characterized by elegance, exclusivity, and modernity.
Color Palette and Font:
The combination of gold and black colors we selected enhances the brand's luxurious and sophisticated image, resonating with the target audience's aspirations for a better and more prosperous lifestyle.
The font adds a sense of distinction and power to the logo. Its clean lines and strong letterforms convey a modern and professional aesthetic, aligning with High Circle's values.
